2011 / 1 month
Expert Digital storytelling among Magic Garden Agency
Help Burn by Coca-Cola to reposition its brand identity
Ideate and produce an infiltration strategy concerning 15-25 years old main leisures: electro-music, skateboarding and snowboarding
Creative audacity! Burn is the creative fuel that allow people to express their creativity with style, in collaboration with other to produce original content and leave a personal and collective a trace.
- Online ethnography
- Interviews (extrem and mainstream)
- In site visitation
- Photography and Video
"I asked Stéphanie to help us to build a new strategy for Burn (Coca-Cola energy drink) on 3 fields : electronic music, snowboarding and skate. She particularly worked on insights she could define by identifying and then interviewing communities icons and fans, and by collaborating with other experts. Then, she was a great help to transform these insights into an actionnable strategy. She was definitely very effective and smart."
Beatrix Mourer, Owner of Magic Garden Agency
Image: Magic Garden / Burn
More: On Magic Garden Website