Position Strategist & Content Designer
Challenge Built a new storytelling for Snickers France. Embody Snickers on the Social Networks in a way that represent the brand values and its young client behaviors.
- Online ethnography
- Meme / Web PopCulture trend watch
- Lexical analysis
- Metrics Monitoring
- I learnt a lot during the research phases but I learn much more when we were running the project, while the fans where interacting on the page
- I learn new teens behaviors and sociability on social media
Impact of my research findings on design or business strategies
« So Cult aims to transform brand platforms into narrative territory. I like to work with Stephanie because she has a rare ability: she can both craft a project vision and then execute the strategy. Approaching brands as universes, she seeks for users/consumers insights and interests in order to conceive and provide content that creates complicity. She combines an in-depth knowledge of the digital field with a broad curiosity that allows her to find inspirations from other scopes in order to experiment ways leading the project to success. »
Célina Barahona, Co-fondatrice & CEO of So Cult
I choose this image by Maria Arndt, because it has inspired my during the inspiration phase. This image is not linked with the campaign.